A web designer is an expert in both the technical and creative aspects of a website. These professionals focus on the design-side of the development of a site, ensuring that the website isn’t just nice to look at – it’s user-friendly as well. They play a huge role in building an effective site.
Marketing strategies may seem straightforward. You can start a digital campaign through Google to redirect traffic to your website. What most people don’t realise is that the design aspect plays a major role in the process.
How the website looks and performs impacts your customers in a major way. The site should cater to your target audience. It should be appealing to the market you’re promoting or selling to. It should also perform according to the standard the customers expect to ensure they’re staying on your site long enough to make a purchase.
These professionals work to make your website better for the people who are visiting. They improve the design based on hard statistics. For example, how does one measure its loading speed? Without any real numbers, it’s easy to fall into the assumption that a few seconds isn’t that long of a wait.
But experts know that a one-second differential could mean either a sale and a flop. Did you know that websites that load at exactly 2.4 seconds enjoy a 1.9% higher conversion rate as compared to those that load at 3 seconds and above? What’s more, they also enjoy lower bounce rates – meaning visitors stay on the site for longer periods of time.
Making the page mobile-friendly is also a major factor in optimisation. Considering most consumers use their phones or tablets to browse and shop online, this isn’t surprising. However, it isn’t enough to have a reader-view version available for the site. This renders the aesthetic component of the page invalid.
Experts work to create a site that easily adapts to the device of the user. Regardless of what type of screen they’re using, the website will showcase the full design smoothly.
To learn more about every web designer does and how they can benefit your business, visit Black Sheep Creative at http://blacksheepcreative.com.au/ today!