When it comes to small business marketing, flyers printing is of great importance. Effective flyer advertisement can greatly help your business grow by relaying your information to your targeted audience and by giving them a reason to purchase your product or service immediately.
But you have to keep in mind that even though flyer advertising can push your business to new heights, it can also break your business and push it further into the abyss. A lot of flyer campaigns gone wrong, damaged the credibility and the perception of the potential client to your business. Often time, small businesses who invest in poor flyer advertising do more harm than good.
Most people are attracted visually so it is very important use bright and lively colors for your flyers printing campaign. The response rate of people is up to 60% higher than the black and white ads. It is highly advisable to use power colors such as red, orange and yellow – which all tend to stimulate the Type A Personalities to purchase. Stimulating words should also be used. These include: discount, Sale, FREE, Fast and Now are just a few of those stimulating words.
Images of beautiful people, luxurious places and elegant products greatly appeal to a specific demographic can enthuse a large impact on the response rates. Images on your flyers should be carefully selected.
Including a sense of urgency which can take in the form of limited time offers greatly catches the attention of individuals and close sales more quickly. Examples of these include: “free trial to the first 300 customers” or “24-hour blow-out sale, save up to 50% now!”
Everyone wants great deals, so coupons can be a great way to attract more consumers – making it a perfect addition to your flyers printing campaign. No matter what kind of product or service you offer, a coupon always increases your client’s response rate. Coupons should cost you the least to fulfill while maximizing your perceived value to your potential client.
The flyer campaign, along with strategic marketing plans, is no doubt, one of the best ways to widen your company’s presence. You just have to make sure that your flyers are done by reliable flyers printing service to attract and evoke feelings that will lead your potential customers to shell out and buy your product and services.
Aside from flyers for your business, you should also contact business card designs to have your own business cards to give to your possible client.