Real estate agents tell you to spend money on advertising. The reason for this is not to sell your home, but to promote the agency. The agents just want to make themselves look good. When you spend huge amount of money, the real estate agency gets all the attention and thus they build their profile, not bothering enough about selling your home.
It is important to note that agents do not usually advertise for property buyers. The property buyers are present there without any invitation or advertisement. The agents just have to choose the ones that suit their needs.
The most common thing to note is that the buyers give their first preference to the area, not to the property. So the agents need not spend any money to advertise, since the buyers are simply ambling about. Make sure to understand the psyche of the buyers, ignore your agents’ advice to spend money on advertising, and you will save a lot of money.
Advertisements or not, you will eventually sell your property for sure.
There is no need for you to pay. Actually, it’s your agents who should pay. But when you ask them to pay for the advertisements, they almost always say that it is very expensive. They won’t give the same reason while asking you to advertise your property, though.
Most of the agents carry with them the copies of advertisements to impress you. Do not be deceived. Make sure you are not paying for any advertisement. If you want a trustworthy agent, hire Property agents.
The only effective way to protect yourself is by not paying any money to your real estate agents until your home is sold. Be wary of tricks they use to persuade you to spend money on advertisements.
By the way, do install some real estate banners and teardrop flags on the properties that you are selling.